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Rallying the Troops: 5 Tips for Effective Internal Communications

Written on December 27th, 2011 Posted by Christine Olivas in Services

We like to say that “marketing is a three-legged chair” because it’s not simply enough for the marketing team to have a clearly-defined brand; both operations and customer experience must be committed to living out this brand through how they choose to approach product development, customer service, partnerships and more.
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Testing The Waters

Written on December 23rd, 2011 Posted by James Skinner in Services

As an agency, it is Off Madison Ave’s instinct to protect and keep our clients’ brands safe. However, we also know that in order for our clients to grow and prosper, we must prepare them to take risks and face challenges head on.
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Brand Strategy: It’s A Business Triumph if You Do It Right

Written on December 12th, 2011 Posted by Christine Olivas in Services

Brand strategy is not a stand-alone set of words or visuals; it is a marriage of your business plan and marketing positioning that will translate to greater return-on-investment, because with each brand interaction, a layer of sustainable and distinct emotional and functional value is communicated and the relationship between the consumer and the brand grows in a much more meaningful and concrete way.
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Warm Thoughts (and Cold Facts)

Written on December 8th, 2011 Posted by Roger Hurni in Agency

Happy holidays from the merry band of branders, boosters and braggers at Off Madison Ave.
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Crisis Communications: Planning for the Unplanned

Written on November 28th, 2011 Posted by Kayla Weimer in Services, Public relations

Crisis communication plans give our clients (and us) peace of mind that we have everything under control; we know what is going on and we know how to handle it. But what happens when the unexpected occurs?
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Off Madison Ave Speaking Engagements

Written on October 31st, 2011 Posted by Kayla Weimer in Agency

In the past few months some of our own have been invited to attend, participate in and share their knowledge at several conferences, spanning a wide variety of disciplines.
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